How to Sustain a TRUE Sense of Urgency

Biggest Takeaways You Don't Want to Miss:
  • You can’t create a sense of urgency. You can only nurture and sustain it. 
  • You don’t have to “create” a sense of urgency. If the work is important enough, people will naturally feel a sense of urgency around it. 
  • Your job is not to motivate anyone. Your job is to make the work so compelling that people are naturally motivated to engage in it. 
  • Many leaders substitute panic for a true sense of urgency. 
  • What many “good enough” cultures call “urgency” is merely tension.   

The difference between a toxic, good enough, and 100% culture can usually be boiled down to how each culture pursues its work.

Toxic cultures are reactionary and pursue their work from a sense of panic. Good Enough cultures pursue their work to alleviate the tension between where they are and where they need to be, often settling for whatever will relieve the tension regardless of whether it is right for students.

But Builders know that in order to sustain true urgency around the work, they need to keep a laser focused on the most important work.

On today’s episode, discover how you can foster a true sense of urgency in your school  #LikeABuilder.

Check out these highlights:
  • The key reason why teachers feel panic instead of urgency around achieving school goals. 
  • Why panic leads to shame, fear, and paralysis.
  • How tension around achieving school goals can lead to toxic behaviors.
  • Why “data walls” can create more tension than urgency. 
  • The difference between panic, tension, and true urgency. 
  • The steps Builders use to create true urgency in their schools. 
Links mentioned in this episode:

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