School Leadership Reimagined - The Problem with Your Mission Statement

EPISODE 43

The Problem With Your Mission Statement

Biggest Takeaways You Don't Want to Miss:
  • The purpose of your mission statement is to guide your work as a school. Your mission statement should answer the question: Why are we here? 
  • All too often, our mission statements are bloated with “educatorese” that leave them uninspiring and useless. 
  • When you use your mission statement correctly, it will actually unite your staff, give meaning to your work, keep everyone accountable, and help you make better and more focused decisions each day.  

Let’s be honest shall we?

Most school mission statements are pretty useless. Sure, we write them, post them on our website, and put them in our strategic planning binders, but in reality, they read more like a game of “School Jargon Bingo,” than a compelling reason for our work each day.

And that’s a shame really, because your mission statement, when built the right way, will not only inspire and unite your staff, but it will help everyone be more accountable and make better decisions (even when you’re not checking on them).

So, on today’s episode, you’re going to discover how to use a counter-intuitive process that cuts through the nonsense and gets to the truth about your school. That way you can build a mission statement WITH your staff that gets them excited, focused, and committed to your vision.

Listen in to find out how you build a mission statement #LikeABuilder.

Check out these highlights:

  • Update on the book writing.
  • Is your mission statement committing one of these cardinal sins?
  • Why so many mission statements get it wrong.
  • The real purpose behind a mission statement.
  • Examples of good mission statements.
  • How to use your mission statement to unite your staff.
  • How to use your mission statement to help everyone be accountable.
Links mentioned in this episode:

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