What's Your School Brand?

Biggest Takeaways You Don't Want to Miss:
  • Your school brand can be summed up as what people are saying behind your back.
  • You actually have 2 school brands -- your internal brand and your external brand. Often we focus on our external brand but rarely are we intentional about building an internal brand and that’s a HUGE mistake.
  • Your brand is more important than you think. It can actually make or break your ability to influence others and it can also build or destroy your school culture.

Your school "brand" is not your logo, colors, or tagline. Your brand is how people perceive their experience with you. It's what people say about you behind your back. So, how strong is your school brand? And, if you want a stronger brand, how do you go about getting one? On today's episode, we take a deep dive into what comprises your school brand and the exact things you need to do to build a strong brand. You'll also discover the difference between your external brand and your internal brand and why you need to work on your internal brand first. While it may seem like a "nice-to-have," a strong school brand is integral for establishing trust and credibility among your staff and with the students and families you serve. Neglect your brand at your own peril! So tune in today to discover how to build a strong school brand #LikeABuilder.

Check out these highlights:

  • Have you always wanted to attend Builder’s Lab but could never get away? We’ve designed a virtual Builder’s Lab that will be unlike any online or virtual event you’ve ever experienced. It’s called Builder’s Lab 360 Experience and it’s going to have all the things we love most about Builder’s Lab plus a few more upgrades that make it even MORE powerful! Go to www.mindstepsinc.com/builders-lab to get your tickets.
  • Why your school matters.
  • How your actions can actually undermine the brand you are trying to build in your school.
  • Why your logo, school colors, or your tagline are NOT your school brand.
  • The two brands you must pay attention to if you want to build a strong school brand.
  • How your internal brand may actually destroy the external brand you are trying to build.
  • 3 fundamentals to building a strong school brand.
  • What you can do to shift a negative school brand.
Links mentioned in this episode:

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