What's Your School Brand?
Biggest Takeaways You Don't Want to Miss:
- Your school brand can be summed up as what people are saying behind your back.
- You actually have 2 school brands -- your internal brand and your external brand. Often we focus on our external brand but rarely are we intentional about building an internal brand and that’s a HUGE mistake.
- Your brand is more important than you think. It can actually make or break your ability to influence others and it can also build or destroy your school culture.
Your school "brand" is not your logo, colors, or tagline. Your brand is how people perceive their experience with you. It's what people say about you behind your back. So, how strong is your school brand? And, if you want a stronger brand, how do you go about getting one? On today's episode, we take a deep dive into what comprises your school brand and the exact things you need to do to build a strong brand. You'll also discover the difference between your external brand and your internal brand and why you need to work on your internal brand first. While it may seem like a "nice-to-have," a strong school brand is integral for establishing trust and credibility among your staff and with the students and families you serve. Neglect your brand at your own peril! So tune in today to discover how to build a strong school brand #LikeABuilder.
Check out these highlights:
Links mentioned in this episode:
If you liked today’s show, would you take a moment to leave me a review on itunes? It will only take a couple of minutes and it would mean the world to me! Click here to leave a review.
Not sure how to leave a review? Click here for some instructions.